Millennials do not favor abortion, but prefer not to be labeled 'pro-life', says report

Millennials are increasingly becoming anti-abortion, according to a new survey conducted by the Institute for Pro-Life Advancement.
In 2012, only 44 percent of the millennials said they were against abortion, but this year's survey showed that 53 percent of them said they were anti-abortion, showing a nine-point rise in four years, The Washington Times reported.
However, even though majority of the millennials identified themselves as anti-abortion, only 36 percent of them were willing to label themselves as pro-life.
Students for Life of America President Kristan Hawkins said the problem stems from the public attaching negative ideas to the pro-life brand, not with the pro-life movement itself.
"Over the past 10 years, the image of the pro-life movement has trended younger and more mainstream, but the 'pro-life' brand still carries an image which many people don't want to associate themselves, despite their views on abortion," Hawkins said in a statement.
Hawkins added that Planned Parenthood is giving the false impression that young women are standing by it in its pro-abortion stance, but this is not true.
To attract more women to the pro-life movement, pro-life activists are now marketing the movement as pro-women. This new campaign focuses on the harm that abortion inflicts on women. It also seeks to unveil more of the negative practices of Planned Parenthood, such as the selling of fetal body parts.
"So we know that our message going forward must be pro-woman. We know that pro-lifers and individuals on the fence will come together to oppose injustice against women," the researchers said in the report. "But we must contend with the glaring hurdle in our path: the abortion movement already laid claim to the woman-focused brand."
The survey also found that of the 53 percent who identified as anti-abortion, 36 percent said they were in favor of abortion for cases of rape and incest and if the mother's life is at risk, while 17 percent said abortion should not be done at all for any reason.
The survey further showed that only 17 percent of the respondents agreed with Cecile Richards' and Hillary Clinton's stance regarding abortion.